watch ‘Weapons of Mass Deception’.http://www.youtube.com/watch?v=07VyQimMonM
Question
How does the keynote address(Weapons of Mass Deception) fall/not fall under the Cultural Studies paradigm? Discuss the issues with reference to storytelling and master narratives; dominant and subordinate groups; hegemony, polysemy (provide examples); dominant (preferred), negotiated and resistant (oppositional) reading of the video content (you may select one scene from the video for this part of the analysis); social power; the nature and role of ideological social apparatuses. Provide examples to illustrate how these concepts are embedded in the keynote address.
present an argument as to whether or not the keynote address (Weapons of Mass Deception) falls under that particular theory. Your argument needs to be justified with reference to elements of the theory as listed in the question (in other words explain key aspects of each theory and how they apply to the keynote address).
Whichever stance you take (it is or is not relevant to the keynote) you need to justify your argument and highlight to the author that you understand the theories and how it can be applied to the keynote address. In doing so you should draw from the key literature (Fiske’s paper) to support your analysis and argument.
Bibliography; Fiske, J 1992, ‘British cultural studies and television’, in RC Allen (ed),
Channels of discourse, reassembled, 2nd edn, Routledge, London, pp. 284–326.