You are required to write an academic paper concerning key aspects of media strategy and planning. this paper will inform the reader of key topics, concepts, theories, models, strengths, and limitations relating the scope of media and planning. the paper needs to address four key areas: .discuss how media strategy and planning relates hierarchically to other strategy (corporate, competitive, marketing and marketing communications). .discuss the concepts and theories pertaining to bought , owned and earned media which could be applied to an organisation of your choice .the organisation should be used briefly to highlight your theoretical points. .discuss the key components of the media strategy and planning process and how they aid effective marketing communications. .produce a media strategy for an organisation of your choice .this should not exceed 3 slides of A4. all the above elements should clearly communicate your interpretation of relevant theory ( support with citations). comparisons , contrasts and the strengths and limitations of all points communicated should be addressed. organisational examples should be kept very brief and only used to highlight and support theoretical points documented.
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