Metabical: Positioning and communication Strategy for a new weight-Less Drug

Metabical: Positioning and communication Strategy for a new weight-Less Drug
Metabical: Positioning and communication Strategy for a new weight-Less
For the case on Metabical, please focus on the following questions:

1. What is the decision-making process for Metabical? Who is involved in the process?
2. How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer?
3. How should CSP identify and employ the differential advantages that Metabical offers to position itself in the marketplace?

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