Mini Business Plan

Your final project is the final mini-Business plan. The project is a “mini” Business Plan because the expectation is that you will not develop 25-50 pages as is noted in the text. What you will do is create a paper OR presentation with data support covering the 9 sections. Mini Business Plan Requirements Section 1 – Executive Summary-Last item done. Give four points: · Basic business · Markets and segments · Perceived competitive position · Financial projections for start up needs Section 2 – Company Background: · Name and type of Business · Mission & Vision · Form and status (takeover, franchise, etc.) · Risk and opportunity Section 3 – Management Team and Organization: · Key people you will need to get the business started · Describe who will lead the organization · Describe your approach to organizing the enterprise · Some thoughts on your leadership approach Section 4 – The Financials: · Estimate of a break-even · Ballpark on operating costs (for the first year) · Best case / worst case sales projections · Simple Income Statement Section 5 – Capital Required and Funding Sources: · How much funding is required, and from where will it come? At what interest rate? · How much of your own resources will you invest? · How will these funds be used? · Exit Strategy: How will you get “out” your investment- sell to investors, merge, IPO, etc.? Section 6 – Marketing Plan with Industry Analysis: · Briefly describe the industry – size, sectors · What are the opportunities you perceive? · Products or Services Features & Benefits (briefly) · How will you differentiate · Give your message · Pricing strategy · Who are the major competitors? · How much market share do they have? What can you expect in first 2 years? Section 7 – Target Market and/or Location Analysis · Describe the Market Opportunity · Identify potential customers / consumers and the traffic patterns if locating a brick-and mortar business · Any opportunities through segmentation · Give a statement on the demographics. Section 8 – Manufacturing Operations Plan: · Briefly give idea about space and equipment needs · Technology needs · What do you need to run the business? Section 9 – Appendix with Support Material · Describe your plan to grow the business and the long-term potential · Ideas on how you will communicate your plan · Any support materials including charts, tables, graphs, etc. (NOT IN BOOK) Section 10 – Closing Statement: This is not in the book but very important to consider. · Value proposition · Why are you starting this business? · What role or influence will your faith have in this business?