The beer industry is comprised of for-profit companies that brew beer anywhere in the world for sale in the United States. Non-alcoholic beers are not part of this industry. Brewers of specialty beers, such as cherry beer, although very small in volume, are part of this industry.
In your documentation, you should discuss what is “strategically relevant” about each of your two dimensions.
prepare the narrative part of this assignment to demonstrate your thought process. A note for later assignments, such as your major team case assignment and other case assignments that require a strategic group map, you need to prepare only the final maps, not the narrative required here in this part of the assignment. You will not need to list all of the steps and decisions needed to develop Strategic Group Maps (SGM) as you do here.
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