Motorolla and Siemens
Business and Management
1. Describe the history and core business of each company.
2. Compare and contrast the approach to management that each company has pursued in order to embrace innovation.
3. Determine what other management differences have impacted the relative success of Siemens and Motorolla. Provide specific examples to support your response.
4. Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each company’s profitability.
5. Discuss the extent to which management of both companies adapted to changing market conditions.
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