This assessment is based on a case study of Netflix. The case study can be found in a book “crafting and executing strategy”. The case study was conducted by Arthur A.
Thompson, University of Alabama.
The two questions that have to be answered are are general about the movie rental industry:
1. Critically evaluate the structure and the attractiveness of the movie rental industry
2. Identify and evaluate the impact of the forces that drive change in the movie rental industry or competitive intensity. How are these forces likely to affect the
future industry profitability?
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