Multi-modality Analysis

Multi-modal analysis, 2000 words (not including Part 1 or reference list) The goals of this assignment are to provide you with an opportunity to: – apply the tools of multi-modal discourse analysis (MDA) to a multi-modal text – explore the relations between language and other semiotic resources as they are used together to make meaning in a text. Task Part 1. Look at the verbal text on p.3 of the attached handout. Identify the genre and the stages of the text. Your analysis should be in a table with the name of the genre in the top row, the text in the left column, the stages in the right column, and a new row for each stage, as shown in the example analysis below. (Note that the completed table is Part 1 – there is no need to write anything more for Part 1.) Part 2. Write a commentary on the complete attached text (p.4). Your commentary should be a systemic-functional multi-modal analysis of the text, and should be based on (and structured according to) the ‘pedagogical grammar of multi-modality’ we have built in Genre, Discourse and Multi-modality (see readings for week 5, and 7-13) and which is given on p.5-6 of the attached handout.