Nail Polish
Product Information – description, parts, composition (if applicable), construction,
features, and care.
Leading Manufacturers and/or Designers – Include special features of their product.
This would demonstrate the differences
between each company’s marketing
strategies.
Manufacturing Location- Domestic and/or foreign
Price Ranges – From highest to lowest and the subsequent quality differences between
each range.
Merchandise Sales Locations (where and how?): Retail stores, catalogs, internet- list some names/sites.
Government Laws/Rulings- Would include pertinent trade and environmental laws as
well as FTC labeling requirements.
New Product Developments – Improvements and/or changes within the merchandise category.
When writing this project, think of yourself as a Marketing Associate of a Trade Association for this product category. The goal would be to promote the product and not individual manufacturers and or designers.
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