Netflix Personalizes Viewing for Over 50 Million Customers with DataStax
please use AUSTRALIAN references.
1. Word count: 2500 words – this includes the Introduction, Body and Conclusion and excludes the List of References. Your assignment must fall within the required length guidelines – plus or minus 10% of the maximum length is acceptable. The markers will be instructed to cease marking once the allowable word limit has been exceeded.
2. The left and right hand margins of your assignment should be 3.2cm wide and the top and bottom margins 2.5cm.
3. Please make use of section headings and sub-headings.
4. Use a 12 point font size, preferably Times Roman. Please use 1.5 line spacing.
5. Number all pages.
6. Proof-read your assignment and use a spell-checker.
7. Retain an electronic copy of your assignment for your records. If an assignment is misplaced the onus is on you, the student, to provide a copy.
Learning objectives
This assignment is designed to assess your level of achievement in selected objectives from
Module 4, 5, and 6:
Carry out an analysis of an organisational context as specified by the examiner, using
the diagnostic model
Describe and discuss the typology of change interventions based on the Cummings
and Worley approach
Describe and explain organisational learning and the benefits for businesses which
embrace organisational learning.
Assignment question
Case: Netflix
Netflix Personalizes Viewing for Over 50 Million Customers with DataStax
Please find this case study online at http://www.datastax.com/resources/casestudies/netflix
Additional information: http://www.slideshare.net/only1kiku/techindnetflix
In essay format, analyse and discuss the following topics based on the information available
in the Netflix case study:
Waddell, Cummings & Worley (2007, p.80) explain that diagnosis entails the process
of assessing how the organisation functions to identify the sources of problems and
also areas for improvement. The authors presented a model for organisational-level
diagnosis (Fig.4.2, p.85). Use this model to analyse and diagnose the Netflix
company.
There are several change interventions available, and to make sense out of the variety
of change interventions, Cummings and Worley (2001) developed a categorisation
system that is based on focal issues. Cummings and Worley’s (2001) typology of
© University of Southern Queensland
Assessment
5
interventions based on focal issues is presented in Section 5.1 of Module 5. Use the
‘Strategic Issues’ interventions to discuss change interventions in Netflix.
Discuss how organisational learning applies to Netflix and how this business benefits
from organisational learning.
Guidelines for presenting your assignment:
1.
2.
3.
4.
5.
6.
7.
Word count: 2500 words – this includes the Introduction, Body and Conclusion and
excludes the List of References. Your assignment must fall within the required
length guidelines – plus or minus 10% of the maximum length is acceptable. The
markers will be instructed to cease marking once the allowable word limit has been
exceeded.
The left and right hand margins of your assignment should be 3.2cm wide and the top
and bottom margins 2.5cm.
Please make use of section headings and sub-headings.
Use a 12 point font size, preferably Times Roman. Please use 1.5 line spacing.
Number all pages.
Proof-read your assignment and use a spell-checker.
Retain an electronic copy of your assignment for your records. If an assignment is
misplaced the onus is on you, the student, to provide a copy.
Additional requirements:
Although your essay should focus on addressing the above issues within the practical
context of the case, you should present your work as an academic essay. This means
that each section in the body of the essay must include components of theory and
application < http://unilearning.uow.edu.au/main.html >. Essays without theory
components will achieve a fail in this assignment.
2. It is essential that you follow the correct format of essay writing and you are required
to follow the guidelines that are available through the Learning Centre on the USQ
Website: < http://www.usq.edu.au/learningcentre/assignment-skills/writingassignments/essay-writing >. On this page you will also find numerous links under
the heading ‘Useful hints’ to assist you in the art of essay writing.
3. Please also use the term “List of References” instead of “Bibliography”. A
bibliography is not the same as a list of references; the difference between a list of
references and a bibliography is explained as: “a reference list is a list of all the
sources you referred to in the body of your writing, whereas a bibliography might
contain additional readings not referred to in your writing that you think might make
for useful reading” <http://www.lib.uts.edu.au/question/29624/difference-betweenreference-list-and-bibliography>. Only the sources that you referred to in the body of
your essay should be listed alphabetically in the List of References using Harvard
AGPS method.
4. Your assignment must be based on research of the topics. To support the
explanations and discussions in your essay, you are required to draw upon