New lease of life for local theatre

Judith’s group
BBC (2008) New lease of life for local theatre”, 17 October – about Bristol but ? relates to local theatre
Gardner, L (no date) “Making a play: theatre needs risk-takers now more than ever”, The Guardian theatre blog

Articles on these sites:
http://www.theguardian.com/stage/2012/feb/09/recession-british-audiences-conservative-playwright
Articles from emma brown & Charles Norris
http://www.telegraph.co.uk/culture/culturenews/4337569/West-End-defies-recession-to-post-record-theatre-ticket-sales.htm
http://www.bbc.co.uk/news/entertainment-arts-24580391
http://www.bbc.co.uk/news/business-25415926
http://www.theguardian.com/stage/theatreblog/2007/jul/31/docorporatesponsorshipscomp
http://www.theguardian.com/stage/theatreblog/2014/jan/24/theatre-membership-schemes-national-king-lear?INTCMP=ILCNETTXT3487
http://www.telegraph.co.uk/culture/theatre/9025373/Theatre-losing-its-appeal.html
http://www.telegraph.co.uk/culture/theatre/theatre-news/10574735/More-than-half-of-actors-are-under-poverty-line.html

some other useful References

http://www.thestage.co.uk/news/2006/10/actors-minimum-wage-up-to-350-per-week/

http://www.theguardian.com/stage/theatreblog/2012/sep/25/theatre-tickets-who-can-afford-them

http://www.gloucestershireecho.co.uk/Theatre-sells-seats-football/story-20726052-detail/story.html
http://academic.mintel.com/display/429732/
http://www.bbc.co.uk/sport/0/football/24045505

http://www.thestage.co.uk/news/2006/10/actors-minimum-wage-up-to-350-per-week/
http://www.theguardian.com/stage/theatreblog/2012/sep/25/theatre-tickets-who-can-afford-them

. Assessment 1: ?THE MILL AT SONNING – a local dinner theatre, privately funded and run as a business. ?You have been asked by the above to produce a PESTEL, SWOT, Porter’s Five Forces analyses and FOUR recommendations for the future. PESTEL, SWOT and Porter’s Five Forces analyses HAVE WORD LIMIT OF 300 WORDS (excluding citations), The Recommendations have a word limit of 200 words in total. This is a tight word limit (especially for PESTEL) but it forces you to decide what is important. ?1) Brief introduction to the theatre and what the assignment is about (100 words) – 5% ?2) THE PESTEL – 25% – this must be supported by data, references, quotes etc (300 word limit)

.   3) The SWOT – 25% – this must be supported by data, references, quotes etc (300 word limit)
.   4) The Porter’s Five Forces analysis – 25% – this must be supported by data, references, quotes etc. (300 word limit)
.   5) Four recommendations (20% – 5% each). These recommendations MUST come out of your PESTEL, SWOT and Porter’s 5 forces and be supported by what is contained in these. You can provide further support but the points must come from there. A recommendation with no support, will receive very few (if any) marks. You should ask yourself “Why should they do this?” – just on my say so (no marks) – or because the evidence provided suggests (marks more likely) – (200 word limit in total) ?We have a guest speaker, Sally Hughes who is the Managing Director of the Mill at Sonning, coming on 18th February at 1-2pm lecture slot, to talk?to you and to help you formulate your ideas – PLEASE MAKE SURE YOU ATTEND. A recording of the talk will be taken but we cannot be 100% sure that this will work (technical problems do happen) and it is not the same as being there (you also would not get the chance to ask questions if you are not there!)
.   6) A reference list – one reference list for all four elements must be provided. This is not part of the word limit. ?The theory will be taught in class and the guest lecture and reading should provide you with the practical information about the theatre. You need to put the two together and make it work for your assessment.

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Assessment criteria
The framework below sets out the core assessment criteria for the assessment as a whole and describes typical performances within the level of award, whilst allowing for variation of marks within that level. Assessment is multi-dimensional, so good performance in some aspects may compensate for poor performance in others.
Work of a first class standard (Grade A) (70% +) is likely to:
??demonstrate a depth of understanding of the case???makes good use of relevant theories (PESTEL, SWOT, Porters)???uses well reliable evidence to support the points???provides good and credible support for the recommendations made???provides excellent presentation of the material with no errors.?Work of an upper second class standard (Grade B+) (60 – 69%) is likely to:
??demonstrate an understanding of the case???makes good use of relevant theories (PESTEL, SWOT, Porters)???uses reliable evidence to support the points???provides good and credible support for the most of the recommendations made ??provides good presentation of the material with few errors.?Work of a lower second class standard (Grade B) (50 – 59%) is likely to:
??demonstrate reasonable understanding of the case???makes use of relevant theories (PESTEL, SWOT, Porters)???uses some reliable evidence to support the points but also some less reliable ??provides some support for the recommendations made???provides reasonable presentation of the material with some errors.?Work of a third class standard (Grade C) (40 – 49%) is likely to:
??demonstrate only a basic understanding of the case???makes limited use of the theories (PESTEL, SWOT, Porters)???uses some evidence to support the points but questionable reliability???provides little support for the recommendations made???presentation of the material has errors.?Work of a Marginal Fail (resitable) – ordinary degree standard (30 – 39%) is likely to: