please read the assignment carefully and follow the requirements in the Question sheet.
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1. accounting word not including the references
2. S carve needed
note
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Group Presentat
ion 1
P
age
1
of
4
Module Code:
NMM353
1
Module Title:
New Product
Development
Assignment Title:
Group
Organisational Project
Weighting:
5
0% of Final Assessment
(25% Presentation, 25% Report)
Assessment:
Group
Report and
Presentation Criteria
The purpose of this exerc
ise is to start to put into practice the elements of the module which
you have learnt thus far and to undertake a group project which mirrors a realistic industrial
business process. The assessment of the work will be a single group assignment and
appendic
es which demonstrate a structured approach to NPD and evidence of practical
activity. The work should encompass selecting, developing and implementing a NPD
strategy. The key stages within the work should comprise: (This list is not exhaustive).
1.
You are t
o formulate small team groups.
2.
Within your group develop a fictitious company, a background and its brand.
3.
Operating as a team within the company consider the design of a lawn mower
and break down its design attributes.
4.
Go away and collate market research
from diverse sources: websites, library,
catalogues, industry research, etc.
5.
List pertinent questions and review the design with target customers.
6.
Record these interactions using QFD (House of Quality and Matrix) principles.
7.
Demonstrate brainstorming, risk
analysis and product design review using a
selection of techniques, including affinity diagrams.
8.
Throughout the project select and demonstrate the use of a suitable product
development strategy.
Group composition will be decided and informed by the Modul
e Leader.
Initial project
approaches will be presented to the module group and this will be critiqued and peer
assessed.
This
presentation
peer assessment will comprise 25% of this assignment mark and the
full
submitted pro
ject assignment will be worth a
further 25
% of the total module mark.
With the two halves combined, this assignment will represent 50% of the final module mark,
with the further Individual Assignment representing the remainder.
Report Guidance:
1. Critical assessment of the interrela
tionship between business strategy, new product
design and cross
–
functional team development within this sector. Even though there many
tools and techniques within this field, what is a suitable approach for the new product
selected.
[20 marks]
2.
Propose
a suitable
NPD
strategy using a suitable
planning
method
and approach
for the
company.
[50 marks]
Group Presentat
ion 1
P
age
2
of
4
3.
Evidence of use and implementation of creativity and structured innovation tools.
[20 marks]
4. Presentation/style of the research report
[
10 marks]
Answers must be supported by examples from both theory and practice.
Your submission should
use a professional business
report format
and adhere to APA 6
th
Referencing Style.
The word coun
t
limit for this assignment is 40
00 words. Anything writ
ten
after this word count limit is reached will not be assessed. This is a School wide regulation
and could have a significant impact on your overall mark. The word count will only include
the words in your report, with the following items excluded: Title
page;
Abstract,
Contents
page; List of symbols used; Lists of figure
s
and tables; Words within equations; Words within
figures, including the figure title; Words within tables, including the table title; References;
Appendices. Note that figure and table t
itles should be brief and should not include any
information not already present in the main text.
Presentation
Guidance
:
The outline should include consideration of the following:
1.
State the PROBLEM or OPPORTUNITY in one sentence.
2.
Describe the NEGATIVE
EFFECTS of the problem or of not taking the opportunity.
3.
State your RECOMMENDATION in one sentence.
4.
Describe the key FEATURES of your recommendation.
5.
What are the BENEFITS of these features?
–
each benefit should “answer” a negative effect.
6.
What EVIDENC
E do you have to back up your recommendation?
–
use examples,
statistics, expert opinion.
7.
In your SUMMARY restate:
–
the problem (one sentence).
–
the recommendation (one sentence).
–
the benefits (reduce these to one sentence).
8.
Describe your suggestions for
ACTION
–
who, what, where, when.
The detailed marking criteria are overleaf. Extra credit can be gained for taking a novel or
innovative approach to making your case PROVIDED the essential elements are also in
place. With a short presentation format you
need to be focused, specific, making key points
only. Consider which methods are most effective for communicating your ideas
–
the
presentation medium (i.e. Microsoft PowerPoint) needs to be bold, illustrative, conveying a
message, even using a metaphor. T
hink about the medium you are using
–
how will you
communicate it all in
such a small space
–
visually?
Group Presentat
ion 1
P
age
3
of
4
Timescale
Presentations to be held during the module’s final week of sessions, with all normal tutorial
and lecture sessions to be allocated to prese
ntations on a random group presentation order.
Time:
13
:15am
–
1
5
:15pm
Date:
1
st
April
2
014
Room:
CW4/07
Two
Marking Scheme
s are present
that
each follow distinctive elements with individual
marks
assigned, making 100
percentages points in total
for ea
ch.
These marks will then be pro
–
rated to represent the two 25%
part
s of the total coursework
and combined to give a final figure from the 50% total for this assignment component.
This percentage will then be added to the further Individual Assignment (mar
ks from 50%) to
give the final total for the module.
Report
Assessment Criteria (Mark out of 100)
:
10
0 Marks
Fail
Pass
Distinction
Critical assessment of
the interrelationship
between business
strategy, new product
design and cross
–
functional team
deve
lopment within this
sector
. [20]
Unclear or superficial
assessment
, restricted
by lack of awareness of
the main issues for the
sector and unfounded
critique due to vague
references to ideas.
Clear
critical
assessment
, well
balanced, with an overall
conside
ration of the key
issues for the sector,
drawing on the main
theories and sources.
Comprehensive and
insightful
critical
assessment
, informed by
consideration of both
major and minor issues
for the sector, drawing
on a wide range of
theories and sources.
Propose a suitable
NPD
strategy. [50]
Confused or superficial
application
, limited by
lack of understanding of
method use. Minimal
description of the failings
of such methods.
Chosen methods are
appropriate to the
context. Major/minor
weaknesses and
stren
gths are explained.
Methods
applied
well in
illustrated examples.
Some consideration of
alternatives.
Chosen methods are
appropriate to the
context and evaluated
well. Alternatives are
fully considered. Chosen
methods
applied
meticulously in illustrated
e
xamples.
Evidence of use and
implementation of
creativity and structured
innovation tools.
[20].
Poorly developed
approach
. Little evidence
of viable
justification of
tools selected
. Links
between ideas
weak/inaccurate. Little
evidence of logic or
clarity
of thought.
Well
–
developed and
logical
approach
,
justified
and considered
with clear links between
ideas.
Very well developed and
logical
approach
, fully
justified
and considered,
with clear evidence of
creative links between
ideas.
Overall report
prese
ntation and style.
[10]
Confusing written style,
with lack of fluency.
Inaccurate referencing.
Clear written style,
appropriate for the
audience. Accurate
referencing.
Clear, fluent and
effective written style,
done to a professional
standard. Accurate
ref
erencing.
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