We are working on a project that we need to create a product of our choice. We chose to create a Console (like the X Box, PS4 ect.)
MBA 621- International/Global Marketing
Project Outline
6. Marketing Mix Strategy (4Ps)
a. Product
b. Price
c. Promotion
i. Multilingual
ii. Language barriers
iii. 5-separate languages for 5 separate “corners of the world”
d. Distribution
i. Choice of “country of launch”
ii. Justification of choice of country (based on data from items 1-5)
iii. Details on Distribution Strategy
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