Assessment overview
This assessment asks you to draw on your learnings from the unit to demonstrate that you can effectively analyse the internal and external customers’ needs, derive the expected product/service functionalities/attributes, and benchmark with the rivals for product/service improvement and ultimately communicate these in the form of presentation and report.
This task is assessing your ability to demonstrate that you meet the criteria for the following unit learning outcomes:
Articulate the role, objectives and processes of operations management and how operations management is applied in businesses.
Analyse a business problem to provide operations management solutions to optimise internal systems including production scheduling and supply chain management.
Utilise a range of analytical tools, such as inventory control models, to satisfy competing internal and external demands and make business decisions.
Assessment details
This assignment contains two parts. The first part assesses your knowledge about QFD and implementation of HoQ in a company. The second part aims to evaluate your understanding on the concepts of process strategy and layout design.
Part A
Select an Australian manufacturing-based company with which you are familiar, and then choose a product from that company. Develop a House of Quality (HoQ) for the selected company and product to analyse the ‘customer wants’ and ‘product hows’, and benchmark your product with the rivals’ product.
You are required to provide:
the necessary/available background about the company and their quality management strategy
a brief literature review of five (5) published peer-reviewed articles on the importance of quality management in your report
a House of Quality (HoQ) for your selected product.
Part B
Identify the most relevant process strategy to your chosen product from Part A. Provide justification and academic discussion on why this is the most suitable process strategy for your product. Finally, select a layout strategy and design a layout that best suits your selected product.
You are required to provide:
the necessary/available background about the process strategy of your selected company
a brief literature review of five (5) published peer-reviewed articles on process and layout strategies
design a theoretical layout for production of the selected product.
Report format
Your report should be in the following format.
Cover page
Assessment title and student number.
Table of contents
Executive summary
Introduction
Company background, description of product/service selected, justification of selection, etc.
Part A
Literature review – review of the five (5) articles relating to Quality Management.
Necessary background about the company’s QM strategies.
House of Quality (HoQ).
Part B
Literature review – review of the five (5) articles relating to process and layout strategies.
Necessary background about the company’s process and layout strategies.
Theoretical layout.
Suggested improvements
Suggestions for improvement to the product and the linkage between Part A and Part B.
Discussion and conclusions
References
Appendices
This is a professional looking report and needs to be presented as such.
Font is to be in Times New Roman 12-point and 1.5-line spacing.
Margin is to be Word default (i.e. Normal).
If you require more support, check out the Additional resources section.
The word count does not include cover page, table of contents, executive summary, references or appendices.
Referencing
Referencing is in Harvard style.
Additional resources
The Study resources section in the Student portal has guides to academic writing and practice. The following may support you in this assessment:
Academic writing resources:
Business-style report guide and sample assignment
Sample business report
Literature review (a literature review is a critical review of published academic articles).
Academic practice:
Referencing
Research
To support your research skills further, check out the following additional resource, References: gauging the quality. It provides a good overview of what is considered a good quality academic source as you evaluate articles as part of your literature review.
Submission details
Please submit your assignment as a Word document through Turnitin. More detailed information is available in the Assessment 1 folder in Blackboard.
Assessment criteria
House of quality and literature review.
Process strategy and literature review.
Critical analysis and conclusions.
Presentation, format and referencing.
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