Short Answers ok. Please keep in question and answer form.
1. How would one go about inspecting our own services for quality measures?
2. Is this an easier process than quality control for products?
3. Class, how do we build the monitoring and evaluation of the success or failure of a service into the marketing plan?
4. Why is this such an important part of the marketing process? What departments may be involved in this phase? In what way?
Next, is a separate team project titled “Marketing Plan Phase 1” Please keep this part on a separate word doc.
A Service for an existing organization. Kroger Company is the organization and the service is to implement a grocery delivery service. Write 150 to 200 words on the bullet below. (see word file doc attached)
• The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service
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