Persuasion
Communication- Persuasion-Types of Influence
Book:
• Cialdini, R. B. (2009). Influence: Science and Practice, 5th Edition. New York: Harper Collins.
• Gass, R.H. & Seiter, J.S. (2014). Persuasion, Social Influence, and Compliance Gaining, 5th Edition. New York: Pearson.
11) What distinguishes attempts at persuasion from propaganda? Under which would you classify political campaigns, and why?
12) Describe (not list) the six factors that Gass & Seiter suggest comprise a communicative context.
13) Describe the Elaboration Likelihood Model. How does it differ from the Heuristic Systematic Model?
14) What is the difference between persuasion and compliance? Describe a situation in which compliance might be a more appropriate goal.
15) Describe (not list) the seven situational dimensions that affect compliance-gaining strategies?
16) Watch the video “Toxic Sludge is Good For You”. In what ways did the “campaigns” discussed violate ethical guidelines for the use of persuasion?
(https://www.youtube.com/watch?v=yaMh8KGfkTM)