Planning and design

Books to Use
Leedy, P. D., & Ormond, J. E. (2016). Practical research: Planning and design (11thed.). Boston, MA: Pearson ISBN: 9780133741322
Pollock, R., & Jefferson, A. (2015). The Six Disciplines of Breakthrough Learning: How to Turn Training and Development into Business Results (Third Ed.). Hoboken, NJ: Wiley. ISBN: 9781118647998
1.One of the best known schemes for classifying business portfolios is the Boston Consulting Group grid. Please choose an organization/product/service which is a cash cow and how training and development improved effectiveness. Explain.
2. Of what value would it be to know that you were going to be training a class of persons between the ages of 20 and 35? What suggestions would you make to the instructor or trainer as to how to better teach the course given the generations represented in the class? Would this affect your design or delivery method? Why or Why not?
3. After watching Simon Sinek’s Start with Why Ted talk, explain the quote below in light of Training and Development:
“People don’t buy what you do, they buy why you do it.”
Do you agree with the quote? Why or why not?
4. Discuss the importance of identifying the different variables in research and their implications to the research project. Specifically, how do you test your cause-and-effect relationships in the problem that you are identifying? Discuss the ways that you would test cause and effect to ensure validity.
5. Please choose and answer one or more of the questions below. In your responses to your classmates, ask questions, add any missing information, or correct any errors you see (be sure to provide page numbers from our text or links to any external sources to validate any suggested changes). The goal of this discussion is to reach a class consensus on these defined categories so we can all reach a better understanding of these important concepts.
Question A
Define and provide three examples of a peer-reviewed source.
Question B
Define and provide three examples of a scholarly sources. One or two of these can be an Internet source.
Question C
Define and provide three examples of an annotated bibliography.
6.IRB Ethics
Should a marketing firm that is gathering information from human subjects, in good conscience, have an IRB?
How should this work for marketing firms that are working with clients outside of their organization?
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