Using the attached rubric prepare a four page preliminary prospectus using Qualitative Research Designs. Please be through and relevant to the topic
Topic: How small business organizations can utilize social media as an effective management tool?
Strictly follow the attached Rubric
Draft Problem Statement
Research Questions
Research Design
Please note that all references should all be peer-reviewed and from a recognized data base and not more than five years. They should have DOI or valid URL
Rubric
The preliminary prospectus is worth a total of 285 points.
Satisfactory (84–105 points) Unsatisfactory (0–83 points)
Problem Statement—Justification
20 points maximum The proposed problem statement cites relevant statistics, documentable discrepancies, and/or other scholarly facts that point to the significance and urgency of the problem. 20 The proposed problem statement does not sufficiently cite relevant statistics, documentable discrepancies, and/or other scholarly facts that point to the significance and urgency of the problem.
Problem Statement—Grounded in the Literature
20 points maximum The proposed problem statement is framed in a way that will enable the researcher to either build upon or counter the previously published findings on the topic. This includes appropriately articulating the problem statement within the context of a theoretical or conceptual framework and framing it in such a way that the new findings will have implications for the previous findings. 20 The problem statement is not framed in a way that clearly builds upon or counters the previously published findings on the topic. An appropriate theoretical or conceptual framework has not been identified or its use (or lack of use) has not been sufficiently explained. It is unclear or unstated how any new findings will have implications for previous findings.
Problem Statement—Originality
20 points maximum The proposed problem statement provides evidence of a gap in the research literature that justifies the study and discusses the potential significance of the study. 20 The proposed problem statement does not provide sufficient evidence of a gap in the research literature that justifies the study. It does not present a clear statement regarding the potential significance of the study.
Problem Statement—Amenable to Scientific Study
15 points maximum The proposed problem statement is framed in the context of a systematic inquiry that permits multiple possible conclusions. 15 The problem has not been framed in the context of a systematic inquiry that permits multiple possible conclusions. The framing of the proposed problem statement reveals bias and/or a foregone conclusion.
Research Question
30 points maximum Key research questions are summarized. 10 Research questions are not summarized. The nature of the study, specific research questions, hypotheses, or research objectives are not concisely and clearly described. The purpose of the study is not logically explained.
The nature of the study, specific research questions, hypotheses, or research objectives are concisely and clearly described. 10
The purpose of the study is expressed in a logical, explicit manner. 10
Satisfactory (84–105 points) Unsatisfactory (0–83 points)
Research Design
65 points maximum The research design section identifies and justifies the use of a specific research design, indicating whether the research project uses quantitative, qualitative, or mixed methods (hybrid).
25
The research design section does not identify and/or does not justify the use a specific research design.
The statistical tools or processes to be used are not clearly detailed.
The appropriate variables or concepts in the context of the study have not been identified.
The statistical tools or processes to be used are clearly detailed. 20
The appropriate variables or concepts in the context of the study have been identified. 20
Data and Validity
40 points maximum The research design includes a discussion on potential data to be collected. 20 The research design does not include a discussion on the potential data to be collected.
Preliminary thoughts for ensuring the validity, accuracy, and ethics of potential data gathered are not detailed.
Preliminary thoughts for ensuring the validity, accuracy, and ethics of potential data gathered are detailed. 20
APA Style and Grammar
45 points maximum Satisfactory (36–45 points) Unsatisfactory (0–35 points)
The assignment is logically and comprehensively organized, using subheadings where appropriate. Summaries are used to help the reader follow the material.
10 The assignment is devoid of logic and organization. The assignment lacks summaries, making it difficult for the reader to follow the material. The assignment is not well formatted, lacking a scholarly appearance. The assignment contains numerous spelling, grammar, and punctuation mistakes. Direct quotes, paraphrasing, facts, and references to research studies are not cited properly. In-text citations are not properly entered in the reference list.
The format of the assignment has a professional, scholarly appearance.
10
The assignment is written with correct grammar, punctuation, and spelling.
10
The appropriate citations for direct quotations, paraphrasing, facts, and references to research studies have been implemented. In-text citations are found in the reference list. 15
Writing Style and Composition
30 points maximum Satisfactory (24–30 points) Unsatisfactory (0–23 points)
The assignment is written in scholarly language (accurate, balanced, objective, and tentative). The writing is clear, precise, and avoids redundancy. 15 The assignment is not written in scholarly language (lacks accuracy, balance, and objectivity). The writing is redundant and lacks precision. Topic sentences are not established for paragraphs. Sentences and paragraphs do not flow. Links between ideas are not clearly defined.
Statements are specific, and topic sentences are established for paragraphs. The flow of words is smooth and comprehensible. Bridges are established between ideas. 15
Satisfactory (228–285) Unsatisfactory (0–227)
Points Earned