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INSTRUCTIONS
Reports submitted should be in either word or pdf format.
The Rise and Fall of Nokia
In 2012, Nokia, an over 100 year-old communications and technology corporation
headquartered in Espoo, Finland, was the world’s leading mobile handset manufacturer, a
position it had held since 1998. Yet, in September 2013, Microsoft purchased Nokia’s Device
and Services business for €5.4 billion. “A sad ending to Nokia’s once great handset
business,” Hakan Wranne (2013). For decades Nokia had led the telecommunications
(telecom) industry in handsets and networking.
Task
Having read the Nokia case study, develop a comprehensive business model considering the
rise and fall of Nokia. Provide suggestions that Nokia could have adopted to avoid and
mitigate the challenges that it encountered.
Are there compelling lessons that corporate firms, especially those that are leading their
respective industries could learn from the Nokia case study.
Note:
You are required to write a report that details the case for a comprehensive business model.
The report should be between 2500- 3000 words.
Please attach a completed business model template in support of your report.
Students may attach a 5-10 min video to support their narrative.
Students are encouraged to use the models and strategies discussed in classACADEMIC INTEGRITY
Any work submitted by a student in this course for academic credit must be the student’s own
work. If you present, as your own idea, any material copied, paraphrased, or extensively
drawn upon, you are plagiarizing—unless you give full citations for your sources. Of course,
you may make full use of ideas, arguments and information obtained from books etc. but you
must make clear which portion of your paper is not your own and provide a detailed reference
to the original source.
Assignments which violate Hult’s Honor code may not be revised. In the first instance of
plagiarism, the plagiarized assessment will be given a grade of zero and will result in
automatic Disciplinary Probation. You may also be required to rewrite the plagiarized
assignment for no additional credit.
Subsequent violations of the Honor code are assessed on a case by case basis before the
Academic Standards Committee and may result in sanctions up to and including dismissal
from the program.
You are responsible for ensuring that you have read and understood the section entitled
“Academic Integrity” in the Student Handbook. If you have any questions about that
material, please speak to your instructor.
END
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