Principles of Marketing

Principles of Marketing

Order Description
This is the homework for MKT 304 class, we are using textbook, Principles of Marketing 2.0. Just answer the question as blows. each question should be approximately one page.

A. Think of an idea (preferably B2C) for a new product or service (1). Who would be the target market(s) (2), which of the four segmentation methods would you use and why? (4) How would you categorize the products? (3)

B. Now think of an existing product in the same industry (2) as your new product (from Part A). (2) Which PLC stage do you think this product is in? (2) Explain why? (4)