SMART Guidelines
Reflect on the vaccine program presented in this week’s Introduction. Vague goals such as “save the lives of babies” can be improved by
turning them into goals with objectives that are specific, measurable, achievable, relevant, and timely (SMART). For example, instead of
just “increase rates,” one could be specific by stating, “Change knowledge, attitudes, and behavior so parents will vaccinate their
children.” This objective could be made measurable by adding “so that rates will be 10% higher than the current 74% infant vaccination
rate.” In order to be achievable an objective should be doable, and to be relevant projects should actually make a difference to the
target community. Finally, always designate time limits, such as “by the end of 2020.” Many federal funding agencies now require
objectives to be stated according to SMART Guidelines.
For this Discussion, use the SMART guidelines to draft one goal and three supporting objectives for your SPP.
Post by Day 4 an explanation of three potential implications of having poorly articulated goals and objectives for a public health
program. Describe the goal and objectives you drafted. Finally, explain how these goals and objectives can contribute to the effectiveness
of your public health program.