Promoting Health

Case Study
Assignment 1 – case study critique of 2,000 words on smoking cessation. This assignment is worth 50% of your total grade. Submission should be electronically by Wednesday 30December 2015 by 11:00hrs GMT via studynet. Late submission penalties will apply. The marking scheme for this assignment is enclosed.
1. Consider the different categories of tobacco use. Specifically, what does the term smokeless tobacco include? (250 words)
2. Within the context of globalisation, what has been the international response to the proliferation of smokeless tobacco? (250 words)
3. Countries have implemented different interventions to address cigarette smoking. Critically evaluate the relevance of one of these to interventions for reducing smokeless tobacco consumption. Focus your discussion on a country of your choice. (1,000 words)
4. Conduct a google search for the marketing of e-cigarettes. How does the promotion of e-cigarettes compare to the marketing of a health promotion initiative for smoking cessation? (500 words)
The following resources are provided as a starting point to highlight some of the issues. Your case study submission will include a broad yet specific range of references appropriate to your choice of country and intervention. Referencing guidelines are enclosed for your information.

UK/England
Cancer Research UK
http://www.cancerresearchuk.org/cancer-info/healthyliving/smokingandtobacco/smokelesstobacco/?utm_source=affiliate_window&utm_medium=affiliate&utm_name=online_retail&utm_content=blekko.com
Shisha
http://www.dailymail.co.uk/health/article-3102388/Warning-shisha-e-cigarettes-doctors-reveal-damage-heart-smoke-hookah-inhale-toxins-cigarettes.html
NICE
http://pathways.nice.org.uk/pathways/smokeless-tobacco-cessation-south-asian-communities
NHS choices
http://www.nhs.uk/livewell/southasianhealth/pages/smokingandpaan.aspx
International
WHO
http://www.who.int/tobacco/economics/en/
WHO
http://www.who.int/tobacco/publications/prod_regulation/smokeless/en/
Oral health peer review paper
http://www.who.int/oral_health/media/en/orh_tobacco_whorole.pdf?ua=1

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