Readability Analysis
Design a one-page flyer (150�200 words) persuading an intended audience to change a health behavior. You may include illustrations or graphics if you like, but do not rely on visual images to convey your message.
Note: Visual images will not be considered in calculating your grade.
Utilize the SMOG formula to calculate the readability score of your flyer. Re-design the flyer, if necessary, to meet the readability goals of your intended audience.
In addition to your flyer, include, in a separate document, a brief paragraph that summarizes the health behavior, intended audience, and literacy level of the readers of your flyer. Include your calculation of the SMOG formula and indicate the changes that you made as a result of your calculations
Required Resources
Readings
� Doyle, E. I., Ward, S. E., & Oomen-Early, J. (2009). Communicating health information. In Process of community health education and promotion. (pp. 272�285). Long Grove, IL: Waveland Pr Inc.
Reprinted by permission of Waveland Press, Inc. from Doyle, Eva I.; Ward, Susan E.; Oomen-Early J., Process of Community Health Education and Promotion. (Long Grove, IL: Waveland Press, Inc., 2010). All rights reserved.
�National Cancer Institute at the National Institutes of Health. 2004). Stage 2: Developing and pretesting concepts, messages, and materials. In Making health communication programs work: A planner’s guide (pp. 53�89). Washington, DC: Author.
Making Health Communication Programs Work: A planner’s guide. U.S. Department of Health & Human Services: National Cancer Institute.
� Centers for Disease Control and Prevention. (2009). What we know about�health literacy. Retrieved from https://www.cdc.gov/healthcommunication/ToolsTemplates/HealthLiteracy.pdf
�Institute of Medicine. (2002). Speaking of health: Assessing health communication strategies for diverse populations. Retrieved from https://www.iom.edu/~/media/Files/Report%20Files/2003/Speaking-of-Health-Assessing-Health-Communication-Strategies-for-Diverse-Populations/speakingofhealth8pgFINAL.pdf
�ReadabilityFormulas.com. (n.d.). The SMOG readability formula. Retrieved from https://www.readabilityformulas.com/smog-readability-formula.php
�National Cancer Institute at the National Institutes of Health. (2003). Clear & simple: Developing effective print materials for low-literate readers. Retrieved from https://www.cancer.gov/cancertopics/cancerlibrary/clear-and-simple
Optional Resources
� NBC News. (2011, July 12). Required reading: A look at literacy in America [Web log post]. Education Nation. Retrieved from https://www.educationnation.com/index.cfm?objectid=DB931940-AC95-11E0-8358000C296BA163
�Kean, L. G., & Prividera, L. C. (2007). Communicating about race and health: A content analysis of print advertisements in African American and general readership magazines. Health Communication, 21(3), 289�297. Retrieved from https://www.tandfonline.com/doi/abs/10.1080/10410230701428720#preview
�Institute of Education Sciences. (n.d.). National Assessment for Adult Literacy (NAAL). Retrieved from https://nces.ed.gov/naal/
�Noar, S.M., Benac, C.N. & Harris, M.S. (2007). Does tailoring matter? Meta-analytic review of tailored print health behavior change interventions. Psychological Bulletin, 133(4), 673�693. Retrieved from https://www.ncbi.nlm.nih.gov/pubmed/17592961
�Susan G. Komen Breast Cancer Foundation. (2005). African Americans: Developing effective cancer education print materials. Retrieved from https://www.usuhs.mil/chd/Outreach/Resources/AAEffectiveCancerEducation.pdf