Research Paper, Business
PERFORMANCE EVALUATION &COMPETITIVE BENCHMARKING
This writing project is about to summarize and identify the reviews of Bourbon Steak House and competitor Morton Steak House in San Francisco. And the data I already collected for you in the attachments.
Please make those two graphs or labeled charts in 1 page, the rest of 4 page are the writing contents.
Bourbon Steak House:
1. Clearly describe the data collection process and summarize the data to present a clear description of the service provided by the business. Utilize clearly labeled charts and/or graphs to present data. (Those Reviews are collected from www.revinate.com, so this part you can go on the website to see how revinate works to collect reviews data)
2. Describe the level of service performance delivered by your business based on the evidence you presented.
3. Identify areas of strength and areas that could be improved. (No recommendation) Present logical reasoning to support why these strengths or areas of improvement are important.
4. Explain how the levels of service performance identified impacts the target market of Business travelers)
Competitor: Morton Steak House
1. Describe Morton Steak House and the services it provides.
2. Explain why this business is a competitor to Bourbon Steak House. Include target market (Business traveler) and their values.
3. Analyze the service performance for this competitor
-Clearly describe the data collection process (Revinate.com) and summarize the data to present a clear description of the service provided by the business. Utilize clearly labeled charts and/or graphs to present data
-Describe the level of service performance delivered by your business based on the Morton Steak House that I attach for you.
-Identify areas of strength and areas that could be improved. (No recommendation) Present logical reasoning to support why these strengths or areas of improvement are important.
-Explain how the levels of service performance identified impacts the target market (Business Traveler)
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