Topic: Retail shopping Malls & online shopping in the UAE
Order Description
Retail shopping Malls & online shopping in the UAE
The research component is a standard research paper and it should be as MBA level, specializing on marketing management. All References should be APA style & from
academic journals, peer-reviewed articles and other scientific documents. As well I need all resources appendix articles, documents that you will used in this research
paper, because I will need them to clarify the concepts of this paper.
The research paper should include the following: Please follow this plan carefully:
•Abstract: provide summary of whole research paper elements.
•Introduction:
– Introduction should have some historical background related to retail shopping & online shopping in the UAE.
– Introduction should clarify importance of retail shopping malls in the UAE as consider shopping as entertainment, why people go for shopping? What are the
motivations (personal & social) that encourage shoppers to buy or to go to malls or stores?
– Introduction should explain the role of online shopping in the UAE & how it helps shoppers to get their preferences.
•Literature Review:
-Literature review should include important concepts, facts, statistics which are related to the vital role on retail shopping malls on the UAE, why people go to
shopping & what they prefer going directly to the mall stores or buying online form the internet & why? Please mention the reasons that attract shoppers to buying from
malls as well as reasons for using shopping online to buying what they need.
-Literature Review should have as well the important strategic techniques that enhance both using shopping malls & shopping online for gaining hedonic consumption on
the UAE society & providing all different segments of needs such as: women, men, teens, children & others.
•Body Parts should include 4 parts: 1-Shopping malls & shopping online in the UAE, 2- Marketing Concepts: Compare & contrast between Starbucks Coffee Shop & Tim
Horton’s Coffee Shop, 3-Future effects of the retail market in the next 5 years on the UAE & 4-Recomdations:
– Part 1: Shopping malls & shopping online in the UAE:
-What are the differences between retail shopping malls & shopping online?
-What are advantages & disadvantages of shoppers going to the shopping malls directly to purchase?
-What are advantages & disadvantages of shoppers using the shopping online for their needs?
Part 2: Marketing Concepts: Compare & contrast between (2 shopping stores) Starbucks Coffee Shop & Tim Horton’s Coffee Shop:
Part 2 A: Starbucks Coffee Shop:
-Background about Starbucks Coffee Shop
-SWOT Analysis about Starbucks Coffee Shop: which is related to strengths, weakness, opportunities & threats that Starbucks Coffee Shop has?
-Marketing Mix with Starbucks: Once you’ve developed your marketing strategy, there is a “Seven P Formula” you should use to continually evaluate and reevaluate
Starbucks business activities. These seven are: product, price, promotion, place, physical evidence, process and people. As products, markets, customers and needs
change rapidly, you must continually revisit these seven Ps to make sure you’re on track and achieving the maximum results possible for you in today’s marketplace.
Part 2 B: Tim Horton’s Coffee Shop:
-Background about Tim Horton’s Coffee Shop
-SWOT Analysis about Tim Horton’s Coffee Shop: which is related to strengths, weakness, opportunities & threats that Tim Horton’s Coffee Shop has?
-Marketing Mix with Tim Horton’s: Once you’ve developed your marketing strategy, there is a “Seven P Formula” you should use to continually evaluate and reevaluate Tim
Horton’s business activities. These seven are: product, price, promotion, place, physical evidence, process and people. As products, markets, customers and needs
change rapidly, you must continually revisit these seven Ps to make sure you’re on track and achieving the maximum results possible for you in today’s marketplace.
Part 3: Future effects of the retail market in the next 5 years on the UAE:
-What the future of the shoppers who prefer to buy from the shopping malls (on the UAE) would look like in the next 5 years? They will continue going to the stores or
they will move to the online shopping? Please provide facts, scientific evidences, examples that support your point of view relates to the basic concepts of shoppers
in the UAE will continue going to the stores or they will move to the online shopping with next 5 years?
– As well as explains what will happen to the shopping mall shoppers with next 5 years if they move to online shopping? What are the future effects on the shopper
behavior?
-Also, explains what will happen to the shopping online websites shoppers with next 5 years if they move to shopping malls? What are the future effects on the shopper
behavior?
Part 4: Recommendation: Provide recommendation for attracting shoppers for using both shopping malls & online shopping in effective manner to enhance the UAE Business.
•Conclusion & Discussion:
-Please provide brief summary about the research paper components , finding , facts, evidences relates to the topic (shopping malls & online shopping in the UAE),
regards Starbucks & Tim Horton’s comparisons & future impacts after 5 years of shoppers who will using shopping malls as well who will still using online shopping.
Assessment Guide:
Be advised that would be assessed based on the following criteria:
_ clarity in identifying the key components of selected strategy
_ structure of the report
_ interplay between theory and practice
_ evidence of independent research, and
_ demonstrable communication skills
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