Identify a company or organisation that uses revenue management techniques. The company or organisation can be from any hospitality or tourism sector (the client has chosen the hotel industry).
Write a report that evaluates how the company or organisation has applied revenue management concepts. Consider the implications of the strategies adopted on both customers and the company or organisation.
Show how the hotel uses revenue management since the number of hotel rooms is limited. As a result, customer satisfaction and pricing remain the most important dynamic variables as is all about balancing demand and capacity by forecasting prices for the purpose of maximising the effectiveness of hotels’ resources.
(the hotel is Marriott)
show their revenue management with appendices (strategic pricing-differentials pricing and distribution-forecasting demand and inventory management)
The rise of the internet during 21st century and how this affects the hotel revenue management.
and report how is the hotel applies revenue management.
The report should be a maximum 1000 words excluding appendices and reference list. There is no need to include an executive summary or table of contents. There should 4 appendices to support your evaluation. This might include screen shots of the company or organisations booking systems.
1000 words + formulas and appendices.
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