Is Music the Key to Success? by Joanne Lipman published in the NY Times October 12, 2013. The assignment is a 1 page rhetorical analysis essay that addresses the following questions: – What is the purpose of the argument? What does it hope to achieve? – What is the audience for this argument? – What appeals or techniques does the argument use ? pathos (emotional), logos (logical), or ethos (ethical/credibility)? – What genre of argument is it, and how does the genre affect the argument? – Who is making the argument? What ethos does it create, and how does it do so? What values does the ethos evoke? How does it make the writer or creator seem trustworthy? – What authorities does the argument rely on or appeal to? – What facts, reasoning, and evidence are used in this argument? How are they presented? – What claims does the argument make? What issues are raised ? or ignored or evaded? – What are the contexts for this argument? Whose interest does it serve? Who gains or loses by it? – How is the argument organized or arranged? What media does the argument use? – How does the language or style of the argument work to persuade an audience?
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