organisations marketing philosophy
(Page 3)
2. Define the customer values of your selected organisation? (page 4)
3. Define and explain the customer needs of your chosen organisation (page 4-?)
4. Explain how satisfying a customer‘ s is an important part of marketing.
5. What marketing strategies does the organisation use to sat_i:’=._fy_tt_1g=,-_§li_¢”=._nt7s‘_;i_«=g;c_is2
Kresge 11) s it ~ ~ ~- i
6. Which marketing strategy from Michael Porters Competitive Strategy model does the
organisation utilise? Give three marketing examples of this strategy, for example,
display examples of its marketing strategies. such as a brochure or internet page
detailing special offers or price-matching guarantees (page 12)
7. Find you your organisations concept of marlrafing? (page 13)
8. Access from your selected company or the inlemet the organistions rnaketing plan?
Referring to page 14-17 comment on the following:
a. Thgjype of ken -» V
b. The type of clients the activities are to r
c. How legislative requirements are met
d. The policies and procedures related to marketing that must be followed
vto You should include a budge (if possible), resources. time lines and expected
outcomes
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