Project description
Please write separate Task A and Task B with introduction and conclusion
Programme: BTEC Higher National Diploma in Hospitality Management
Final Submission Date (Full Assignment): 04/04/2014……………….
The purpose of this assignment Understands of contemporary room’s division operations management and the importance of revenue management to operations.
There are four learning outcomes to this unit:
1. Understand services provided by the rooms division in diverse contexts
2. Understand the impact of contemporary management issues on the effective management and business performance in the front of house area.
3. Understand factors that contribute to effective management and business performance in the accommodation service function
4. Be able to apply techniques to maximise and measure occupancy and rooms revenue.
To succeed in this unit, you are required follow the assessment criteria.
Your report should demonstrate your understanding of how your research links coherently to these aspects of rooms division. Your assignment should include evidence of your research with references. This includes linking research coherently to your writing and using referencing (Harvard model), such as bibliography, citing and quotes.
In regard of task A, you will need to choose an existing organisation to complete the written account which should then include a paragraph introducing that organisation.Word count:
Task A written 2000-2500
Task B written 500-800
Task A Written account with analysis within an organisation of your choice
Carry out research into room division operation. Using your research, produce a written report of your findings which should includes
a) an analysis of the key aspects of legislation and regulatory requirements relevant to rooms division operations (ref. 1.3).
b) a review of the roles and responsibilities of a selection of accommodation and reception staff (ref. 1.2).
c) an evaluation of the variety of services offered by rooms division for a wide range of hospitality businesses with an emphasis on accommodation and front office department (ref. 1.1, 1.4).
d) a review of the importance of the front of house area and the accommodation service to effective management (ref. 2.1, 3.1).
e) Evaluation of the key aspects of planning and management of the front of house area and the accommodation service (ref. 2.2, 3.2).
f) Critical evaluation of the main operational issues affecting the effective management and business performance of the front of house area and the accommodation service (ref. 2.3, 3.3).
Task B Practical task
Carry out research into occupancy and room revenue demonstrating your understanding of the key aspects of techniques to measure and maximise them. It should include:
a) An explanation of revenue/yield management (ref. 4.1).
b) An analysis of sales techniques used to promote and maximise revenue (ref. 4.2).
c) An evaluation of the usage of forecasting and statistical data in the room division (ref 4.3).
d) A description with calculation of performance indicators used to measure the success of accommodation sales (ref 4.4).
The case scenario is as follow:
The Five Seasons hotel located in Winchester has the following room breakdown for May
Rooms Beds Occupancy
75 single rooms = 75 55 occupied
60 Twin rooms = 120 50 occupied by two people, 5 occupied by one person
80 Double rooms = 160 30 occupied by two people, 40 occupied by one person
Total 215 Rooms 355 180 rooms let (260 sleepers)
Specification of Assessment
Layout and referencing:
Present your work in one business report style which should include table of contents, reference list, foot or end notes and appendices if any
Include the reference code of this assignment on your assignment submission.
Each page must be numbered at the bottom right hand side.
Ensure your name is in the footer and the production date/version number of your assignment
Spell-check the document and make sure there are no grammatical errors.
Complete all the tasks.
Produce clear specific reasoning and arguments in support of your answers.
You must include a bibliography at the end to show where your information was sourced.
Your sources must be identified using the Harvard referencing system. The words used in your bibliography will not be included in your word count.
Achievement of a pass grade
A pass grade is achieved by meeting all the requirements defined in the assessment criteria for each individual unit.
Achievement of a merit or distinction grade
All the assessment criteria and merit grade descriptors need to be completed within a unit to achieve a merit grade.
All the assessment criteria, merit and distinction grade descriptors must be completed within a unit to achieve a distinction grade.
If an extension is necessary for a valid reason, requests can me made using a course work extension request form available from the college. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension.
The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick.
Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this context the definition and scope of plagiarism are presented below:
‘Plagiarism occurs when a student misrepresents, as his/her own work, the work, written or otherwise, of any other person (including another student) or of any institution. Examples of forms of plagiarism include :
• the verbatim (word for word) copying of another’s work without appropriate and correctly presented acknowledgement;
• the close paraphrasing of another’s work by simply changing a few words or altering the order of presentation, without appropriate and correctly presented acknowledgement;
• unacknowledged quotation of phrases from another’s work;
• The deliberate and detailed presentation of another’s concept as one’s own.’
All types of work submitted by students are covered by this definition, including, written work, diagrams, designs, engineering drawings and pictures.
‘Collusion occurs when, unless with official approval (e.g. in the case of group projects), two or more students consciously collaborate in the preparation and production of work which is ultimately submitted by each in an identical, or substantially similar, form and/or is represented by each to be the product of his or her individual efforts. Collusion also occurs where there is unauthorised co-operation between a student and another person in the preparation and production of work which is presented as the student’s own. (ibid)’
All submissions will be via Moodle and processed by Turnitin to check for plagiarism. You should aim for an overall score of no more than 15% with no single source over 4%.
Programme: BTEC Higher National Diploma in Hospitality Management
Unit Title and Number: Rooms Division Operations Management (Unit 6)
Module Tutor: Pratika Teyssedou
Learner’s Name :__________________________________ Learner ID:___________________
Assessment Criteria Met Evidence
Feedback
1.1 discuss accommodation and front office services for different organisations
1.2 analyse the roles and responsibilities of a range of accommodation and reception services staff
1.3 discuss legal and statutory requirements that apply to rooms division operations
1.4 evaluate services provided by the rooms division in a range of hospitality businesses
2.1 assess the importance of the front of house area to effective management
2.2 discuss the key aspects of planning and management of the front of house area for a given hospitality operation
2.3 critically discuss the key operational issues affecting the effective management and business performance of the front office area for a given operation
3.1 assess the importance of property interiors and design to effective management
3.2 discuss the critical aspects of planning and management of the accommodation service function for a given hospitality operation
3.3 analyse the key operational issues affecting the effective management and business performance of the accommodation service function for a given operation
4.1 perform revenue/yield management activities to maximise occupancy and rooms revenue
4.2 discuss sales techniques that rooms division staff can use to promote and maximise revenue
4.3 discuss the purpose and use of forecasting and statistical data within the rooms division
4.4 calculate rooms division performance indicators to measure the success of accommodation sales
Merit Descriptors
Assessment Criteria for Merit the learner can: Met Where
M1 Identify and apply strategies to find appropriate solutions. • effective judgements have been made
• complex problems with more than one variable have been explored
• an effective approach to study and research has been applied
M2 Select/design and apply appropriate methods/techniques • relevant theories and techniques have been applied
• a range of methods and techniques have been applied
• a range of sources of information has been used
• the selection of methods and techniques/sources has been justified
• the design of methods/techniques has been justified
• complex information/data has been synthesised and processed appropriate learning methods/techniques have been applied
M3 Present and communicate appropriate findings • the appropriate structure and approach has been used
• coherent, logical development of principles/concepts for the intended audience
• a range of methods of presentation have been used and
• technical language has been accurately used
• communication has taken place in familiar and unfamiliar contexts
• The communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used.
Distinction Descriptors Assessment Criteria for distinction the learner can Met Where
D1 Use critical reflection to evaluate own work and justify valid conclusions • conclusions have been arrived at through synthesis of ideas and have been justified
• the validity of results has been evaluated using defined criteria
• self-criticism of approach has taken place
• realistic improvements have been proposed against defined characteristics for success
D2 Take responsibility for managing and organising activities • autonomy/independence has been demonstrated
• substantial activities, projects or investigations have been planned, managed and organised
• activities have been managed
• the unforeseen has been accommodated
• the importance of interdependence has been recognised and achieved
D3 Demonstrate convergent / lateral / creative thinking • ideas have been generated and decisions taken
• self-evaluation has taken place
• convergent and lateral thinking have been applied
• problems have been solved
• innovation and creative thought have been applied
• receptiveness to new ideas is evident
• effective thinking has taken place in unfamiliar contexts