Purpose of this assignment
This unit will provide learners with a comprehensive understanding of contemporary rooms’ division operations management and the importance of
revenue management to operations. The unit examines the role of the rooms division within the management of hospitality operations, the
operational elements that comprise the rooms division and how these are deployed by management to maximise both occupancy and rooms revenue.
Learners will gain understanding of the role of the front office as the “nerve centre” of customer activity with network communication links
within and to other departments. They will also gain understanding of the management of housekeeping services.
Scenario
You are employed as a Room Division Manager (RDM) in Accor Group. One hotel owned by the Group will be undergoing a development project in
order to upgrade it from a 3 star hotel to a 5 star luxury hotel. This hotel is situated in the central London will be renamed: ”Harmony”. The
“Harmony” hotel will have 150 bedrooms (double and twin), 15 luxury suites, executive floor for business clients. It will also have 2
conference rooms, one banqueting hall, one leisure centre, one medical first aid centre, one brunch room, one luxury restaurant, concierge and
front desk. The leisure centre will have own reception.
The Group has forwarded the development project to you and have asked you to create an information pack on how to improve the rooms’ division
department for the “Harmony” hotel. You are also asked to consider the following points when completing the report (Task 1):
Learning Outcome Tasks 1
Mode of Assessment
Learning Outcome 1
Understand services
provided by the rooms
division in diverse contexts 1.a) As a RDM analyse the roles and responsibilities of a range of
accommodation and reception services staff ( 1.2)
1.b) Further you need to discuss legal and statutory requirements that apply to rooms division operations (1.3)
1.c)Evaluate services provided by the rooms division in a range of hospitality businesses (1.4)
2.a Assess the importance of the front of house area to effective management (2.1)
2.b Discuss the key aspects of planning and management of the front of house area for a given hospitality operation (2.2)
2.c Critically discuss the key operational issues affecting the effective management and business performance of the front office area for a
given operation(2.3)
3.a Discuss the critical aspects of planning and management of the accommodation service function for a given hospitality operation (3.2)
3.b Analyse the key operational issues affecting the effective management and business performance of the accommodation service function for a
given operation (3.3)
TASK 1
Individual written assignment
to be submitted via Turnitin
Submission deadline:
29 April 2016
Learning Outcome 2
Understand the impact of contemporary management
issues on the effective
management and business
performance in the front of
house area
Learning outcome 3
Understand factors that
contribute to effective
management and business
performance in the
accommodation service
function
Learning outcome 4
Be able to apply techniques
to maximise and measure
occupancy and rooms
revenue
4.a One of your duties as RDM will be to increase the sales to Harmony Hotel. In order to achieve this task you are to perform revenue/yield
management activities to maximise occupancy and rooms revenue. Create hypothetical data for a model based on regression analysis.
4.b In order to promote and maximise the revenue for the Harmony Hotel and based on the previous point (the regression analysis) discuss sales
techniques that rooms division staff can use.
4.c Discuss the purpose and use of forecasting and statistical data within the rooms division referring to the importance of the regression
analysis.
4.d Calculate rooms division performance indicators to measure the success of accommodation sales. The indicators that need to be calculated
are:
– Room Occupancy
– Double Occupancy
– Sleeper Occupancy
– Average Rate (known as Average Room Rate – ARR or Average Daily Rate – ADR)
– GopPAR (assume that the GOP for the day is £ 9800)
Write a short explanation for the indicators calculated, and discuss aspects related to the net present value (NPV).
In order to demonstrate your ability to calculate rooms division performance indicators use the information given in scenario and the
following information from a similar 5 star hotel (records following the occupancy data for 10 January 2016) :
Standard room : £240/night
Luxury suit: £350/night
Room type Number of rooms available Number of rooms occupied/sold Number of rooms with double occupancy
Standard 150 110 80
Luxury suit 15 8 5
TASK 2
Complete a 10 minutes group presentation in which to include de following points:
1 – Discuss accommodation and front office services for three different organisations at your choice (1.1) .
2 – Assess the importance of property interiors and design to effective management to the organisations presented above (3.1)
The groups will be formed by 3 students.
The presentation document will be submitted by the group leader via Turnitin before or not later than the submission deadline.
Individual each student will need to submit a Reflective Learning Document (see details in the table with summary of evidence).
The oral presentation to your tutor and colleagues will be done in classroom, on submission day, during the regular session time. And each
student will complete a peer assessment sheet. The oral presentation will be recorded. If you are not present without extenuating circumstances
you will be marked with No Submission.
Evidence required: Task 2 – group presentation
-Presentation document submitted by the group leader on Turnitin
-Oral presentation – in classroom, on the submission date, during regular hours session
-Peer assessment – will be filled in classroom, during the presentation
-Reflective learning document (word document) to contain:
1 – Reflective planning on how you need to meet this learning outcome (150 words)
2 – Individual research notes
3 – Minutes from at least 3 group meetings
4 – Reflective evaluation on individual contribution to the presentation (to be written after presentation)
TASK 2- Group Presentation
date:
14 April 2016
Submission deadline for reflection:
21 April 2016
Evidence checklist Summary of evidence required by student Evidence presented
LO1 1.2., 1.3, 1.4 – Task 1 – Written report
1.1 – Task 2 – Group presentation
LO 2 Task 1 – Written report
LO 3 3.2, 3.2 – Task 1 – Written report
3.1 – Task 2 – Group presentation
LO 4 Task 1 – Report to contain: rooms division performance indicators (calculated), their explanation and NPV issues;
Submission Guidelines:
Excellent Formatting:
• Preferred writing styles Arial, Verdana, Times New Roman, Calibri
• Line spacing 1.5, Font Size 12
• Consistency in Heading Scheme, bullets and numbering
• Consistency in top, bottom and left, right margins
• Alphabetical Harvard referencing and bibliography
Essay Structure
• Title Page
• Contents page.
• Main Body (Tasks)
• References (including weblioreferencing)
• Appendices
*For Late Submission policy, please refer to your student course handbook available on Live Campus.
Presentation Structure
Title page
Argument
Main content
Conclusion
References
Plagiarism Rules and Regulations
o No plagiarism is accepted in assignments and students are advised to do the referencing correctly according to the Harvard Referencing
System.
o Students are advised to submit assignments with a similarity in below 10%. Any student submitting an assignment with a percentage of
more than 20% will fail and get an official academic warning.
o Reduce your plagiarism by not sharing assignments and doing in text citations of sources used, using the Harvard referencing method
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