For this project you are required to research and plan some of the stages associated with the setting up of a new online ethical business to sell either goods or a service. You may choose to focus on a particular market segment and will need to justify your choice and demonstrate that your market is large enough to make a profit; in business your return on investment is everything!
You need to assemble a portfolio of documents for your chosen online ethical business. The contents of the portfolio that you submit must include:
A rationale that sets out to your tutors exactly what your online ethical business will be and how it will operate including its legal basis. It should include competitor analysis, a discussion of your position in the marketplace and the ethical nature of your business.
Target market information that sets out exactly which part of the student market will be interested in your offer and why, including pen portraits, market size, disposable income and likely frequency of purchase.
Costs and selling prices of your products or services
Service blueprint showing the process flow for your online ethical business
Cashflow statement*
Budgeted Income Statement*
Financial Position Statement*
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