Sales and Marketing Techniques

In this part, you will describe about your product/services and how you are going to place it in public. This section of the business plan must explain the customers you are targeting and the already existing market share or the demand of the product, if any.
The sales and marketing techniques of the company must be explained well: the distribution channels, promotional techniques and brand positioning etc. It must explain the basic 4Ps of promotion; namely product, place, promotion and price.