Segmentation and Target Market Paper

Segmentation and Target Market Paper

Paper Instructions:

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. (A WHITE PAPER is used to argue a specific position or propose a solution to a problem, addressing the audience outside of their organization. Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem).
Required Elements:
• No more than 2000 words
• Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
• A positioning statement for the company with careful consideration of their brand and strategy
• Paper is consistent with APA guidelines.

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