Service Marketing

1 A summary of the commonalities and differences between the current service marketing strategies of your chosen sector?s ?major players?.
(Rail sector is my chosen sector) and I have to demonstrate the commonalities and differences between the current service marketing strategy of the major players within the rail sector in the UK.
Select ONE of the existing players (major or otherwise) and
A identify that organisation?s key strategic service marketing issues for the next 5 years, drawing on your foregoing analysis.
B. briefly demonstrate the relationship between any one of these issues and some relevant theoretical principles of services marketing, taken from any appropriate and referenced source.