Single Page Letter to a hypotheitcal website development company
Order Description
This assignment challenges the student to think creatively.
The deliverable is a single-page letter addressed to a hypothetical website development company.
Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.
Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information:
• A brief description of the product
• A description of the market channels
• A description of the distribution channels
APA format is not required, but solid academic writing is expected.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
Marketing and Distribution Channel Letter
1 2 3 4 5
Unsatisfactory Less than Satisfactory Satisfactory Good Excellent
0.00% 65.00% 75.00% 85.00% 100.00%
90.0 %Content
20.0 % Description of the Product Description of the product is not present. Description of the product is present, but ideas are confused or incomplete. Description of the product is adequately presented. Description of the product is clearly presented with useful details. Description of the product is thoughtfully presented with rich and interesting details.
35.0 % Description of the Market Channels Description of the market channels is not present. Description of the market channels is present, but ideas are confused or incomplete. Description of the market channels is adequately presented. Description of the market channels is clearly presented with useful details. Description of the market channels product is thoughtfully presented with rich and interesting details.
35.0 % Description of the Distribution Channels Description of the distribution channels is not present. Description of the distribution channels is present, but ideas are confused or incomplete Description of the distribution channels is adequately presented. Description of the distribution channels is clearly presented with useful details. Description of the distribution channels is thoughtfully presented with rich and interesting details.
10.0 %Mechanics and Formatting
10.0 % Mechanics of Writing (includes spelling, punctuation, grammar, language use) Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used. Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) and/or word choice are present. Sentence structure is correct but not varied. Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. Prose is free of mechanical errors. Writer is clearly in command of standard, written, academic English.
100 % Total Weightage
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