SOCIAL MEDIA RESEARCH PAPER

SOCIAL MEDIA RESEARCH PAPER

What is expected in your analysis

• Explain why you chose this campaign

• How and why did the campaign go viral?

• Who are the key players that initiated the campaign, and what was their interest in doing it? What historical circumstances triggered the campaign? (track the source of the campaign)

• Who was the intended audience?

• In your estimation, what were the weaknesses and strengths of the campaign? What was the effect of the campaign and how long did it last?

 

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