Society’s demographics and values

Society’s demographics and values

Instructions:

We are marketing a new product and we like to know what effects. We like to know the sociocultural forces regarding our product.
The product is called Doodle Bags, its washable children’s bag that they can draw on and create their own colorful designs.
Please watch the commercial video for better understaning:

Doodle Bags

http://s363.photobucket.com/user/v502/media/Meg4_zps7b4ba3bb.mp4.html

Sociocultural Forces
a) How are society’s demographics and values changing? What effect will these changes have on our operations?
b) What is the general attitude of society about our industry, company, and product(s)?
c) What consumer or environmental groups could intervene in the operations of our industry or company?
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