sports sponsorship – Cheap Research Essays

The Individual Assignment

This requires each student to submit a written document using full academic style of 2000 words(without references). The set topic is as follows;

“Discuss the value of sports sponsorship within a named sport or club to both parties in the deal.”

The essay should consider two themes;

1) sports as product and

2) sports as medium.

The first theme focuses on the applications of marketing theories and principles to promote sports and sport related products. It puts the students in the shoes of a marketing manager of a sports related business.

The second theme, considers sports as one of the vehicles to promote a product or service. It covers how non-sport related businesses can benefit from utilising sports as a part of their marketing communication programme.

To cover these themes the essay should looks at four unique aspects of sports marketing including strategic management, understanding the consumer, planning the marketing mix, and implementing and controlling the strategic sports marketing process. Importantly it looks at the cultural, economic and individual issues involved in these areas linking marketing theory and concepts to a sports context.

Below are the core reading books, the main references must be come from below three books.

1. Shank, M. D (2008) Sports Marketing: A Strategic Perspective, Fourth Edition, Englewood Cliffs, N.J.; London: Prentice Hall (Pearson).

2. Chadwick, S. & Beech, J. (eds) (2007) The Marketing of Sports. London: FT Pearson

3. Shilbury, D; Quick, S and Westerbeek, H (2001) Strategic Sport Marketing, 2nd edition, Allen and Unwin.

Journals references must be searched from below:

The journals listed here do not include those relating to individual sports. This list is not exhaustive and other journals may also be available.

Adapted Physical Activity Quarterly

Athletic Insight : the Online Journal of Sport Psychology

Entertainment and sports law journal (ESJL)

European Physical Education Review

European Sport Management Quarterly

International Journal of Performance Analysis in Sport

International Journal of Sport Communication (IJSC)

International Journal of Sport Finance (IJSF)

International Journal of Sport Management (IJSM)

International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Psychology

International Journal of Sports Physiology and Performance

International Journal of Sports Science and Coaching

International Journal of Sports Science and Engineering

International Review for the Sociology of Sport

Journal for the Study of Sports and Athletes in Education (JSSAE)

Journal of Applied Sport Psychology

Journal of Clinical Sport Psychology

Journal of Hospitality, Leisure, Sport & Tourism Education (JoHLSTE)

Journal of Imagery Research in Sport and Physical Activity

Journal of Quantitative Analysis in Sports

Journal of Physical Activity and Health

Journal of Sport and Exercise Psychology (JSEP)

Journal of Sport Management

Journal of Sport and Social Issues

Journal of Sports Economics

Journal of Sports Sciences

Journal of Teaching in Physical Education

Palaestra : Forum of Sport, Physical Education & Recreation for those with Disabilities

Physical Education and Sports Pedagogy

Quest

Recreational Sports Journal

Research Quarterly for Exercise and Sport (RQES)

Sport, Education and Society

Sport in Society

Sport Psychologist, The (TSP)

Sports, Ethics and Philosophy

Sports Management Report

Sportscience

Women in Sport and Physical Activity Journal

Online Information Sources for Sports Marketing

This section gives you information about some of the key online resources for Sport. The lists are not exhaustive, but are designed to give you an introduction to the resources for a particular subject area. The British library has an excellent guide to research sources in sports at http://www.bl.uk/reshelp/findhelpindustry/sports/sports.html.