Strategic Case Analysis / Amazon Academic Essay MBA

Question: ” Critically Evaluate the role and importance of Jeff Bezos, in both business and corporate strategies at Amazon, in any two selected stages of its existence?” – Research strategies of Amazon from start until present, focussing on business and corporate strategies. – Select two periods, or instances which are important, giving insight into the role and importance of jeff Bezos -Academic journals main source for references,must be up to date Other important sources: Company info(Amazon), News / credible websites, business sources, etc. – Research Academic theory of corporate / business strategies (using journals) – Understand key models and executive management decision making processes and leadership _ Then evaluate the link between theory and the two decisions you chose ( one must be corporate strategy the other business strategy. _Be objective and justify points with theory chose 8/10 themes and write 200-250 words paragraph for each. – Do not use the same reference throughout. – Academic writing throughout all paragraphs. -Critically evaluate Jeff Bezo and the corporate / busines strategies. (examples for the strategies: Expansion, Increased Production, “Going Green”, etc.)

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