Assessment Details
For a company of your choice you are being asked to:-
? Identify and effectively utilise the appropriate tools and theories to evaluate the existing and potential strategies of an individual business with particular emphasis on its financial strategy
? Identify and evaluate how a business has put its strategy together, how it is financed and what its financial performance is.
? Pinpoint areas for development and how those would be financed.
? Make recommendations on its future strategy and how it would be financed
Students are to submit their choice of company to the tutor by week 2 of the module. Students should ensure that the company which they want to study has accessible information – this may mean that the choice is limited to a PLC where key materials, such as annual reports, are published for investors via their website. The report should include
• A concise introduction defining strategy and financial strategy, introducing the company and clearly identifying the aim and objectives of the report.
• A critical evaluation of the company’ external competitive environment with particular emphasis on the importance of the external financial environment both globally and nationally.
• A critical evaluation of the company’s internal environment with particular emphasis on its financial performance both as a company and its individual portfolio of products or strategic business units.
• A critical review of the strategic options open to the organization and how they would be financed.
• Synthesis of information to provide recommendations for the future strategic choice and direction of the organization including its finances.
Particular instructions to students:
This is a formal business report of no more than 5,000 words therefore:-
• There should be a cover page on the report
• The work should be spell and grammar checked
• Font should be set to Calibri, Times Roman or Aerial, size 12, font
• Double line spacing should be used
• Headings in size 13
• Use Word © heading styles to ensure a consistent table of contents
• Use Harvard style of referencing
• Use Endnote © or other formal referencing tool to ensure consistent and accurate Harvard Referencing
• Maximum 5,000 words
• The word count does NOT include the executive summary, bibliography or appendices
• Submissions should be a bound report, not in plastic wallets
• Students are advised to read the marking criteria to ensure they have met the requirements
• Further guidance on formal business report style is:
o Executive summary – one page of A4, single line spacing in size 12 font
o Contents page that uses Word © tools to support development, showing
? Sections and Subsections
? Figures
? Tables
? Appendices
? Page numbers
o Sections and subsections, numbered with appropriate headings
o Conclusions
o Recommendations
o Bibliography
o Appendices – numbered
• Students must work independently to develop the report.Words in excess of 5,000 will be marked but will be penalized by 10% of the overall marks awarded.
Please read carefully the assessment and marking criteria overleaf:
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