Strategic Management
Assignment Tasks
With reference to the information in the case study, Compsis at a Crossroads;
Lehrich et al (2009) answer the following questions.
Question 1
With reference to the United States operating environment, describe, discuss and
apply appropriate external and internal environment analytical frameworks that an
intelligent transportation system manufacturer might use to evaluate the potential
of a new market. This should include as a minimum; PESTLE, Porters 5 Forces,
Porters Value Chain and associated core competences. (Johnson et al, 2011)
Question 2
(40%)
Compared with other approaches, what are the advantages and disadvantages of
Foreign Direct Investment (FDI) as a method of entering an overseas market?
(Johnson et al, 2011)
Question 3
(30%)
Critically evaluate how the Ansoff lVlatrix might be used to assist Compsis’s
strategic decisions. (Ansoff, 1957)
(30%)
References:
Lehrich, M, Paredes, P., Ravikumar, R., 2009. Compsis at a Crossroads. MIT
Sloan Management Case 07-044.
Johnson, G., Whittington, R. and Scholes, K., 2011. Exploring Strategy: text and
cases. 9th edition. Harlow: FT Prentice Hall.
MacLennan, A., 2011. Strategy Execution: Translating Strategy Into Action In
Comp/ex Organizations. London: Routledge.
Ansoff, l.; 1957. Strategies for Diversification. Harvard Business Review, 35(5),
113-124.