Strategic Management

#14

Strategic Management
Directions: Be sure to save an electronic copy of your answer before submitting it for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements.

Part A

The questions in Part A refer to the material discussed in Lesson 5 of this course.

As you learned in Lesson 1, managing strategically involves formulating strategic responses and putting them into action. In Lesson 2 you learned about functional strategies (also called operational strategies), competitive strategies (also called business unit strategies), and corporate strategies. Let’s now discuss implementing strong competitive and functional strategies to exploit resources, capabilities, and core competencies.

Respond to the following:

1. What functional strategies does an organization need?
2. What might provide the basis upon which an organization decides on a competitive strategy?
3. Describe briefly Porter’s notion of being “stuck-in-the-middle.” Is it always true?

Part B

The questions in Part B refer to the material discussed in Lesson 6 of this course.

In Lesson 5 you learned about functional and competitive strategies, including how implement these strategies to exploit resources, capabilities, and core competencies. It is now time to delve more deeply into corporate strategy, with special attention paid to growth strategies.

Respond to the following:

1. Indicate how corporate strategy is related to the other organizational strategies and describe each of the three (3) corporate strategic directions.

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2. Read the article Campbell Outlines Progress on Strategies (included as word document)

Respond to the following.

• What are some of the growth strategies Campbell’s will implement?

3. Provide two (2) other suggestions for growth strategies that Campbell’s might utilize.

Part C

The questions in Part C refer to the material discussed in Lesson 7 of this course.

Read the article Campbell Outlines Progress on Strategies (included as word document)

Also visit the Campbell’s “Worldwide” section of their website, located here:

http://www.campbellsoupcompany.com/around_the_world.asp

In Lesson 6 you learned about growth strategies. One of Campbell’s growth strategies is to expand its international presence, particularly in emerging markets. Think about this in relation to what you have learned about international strategies.

Respond to the following:

1. What are the potential advantages and disadvantages of Campbell’s intended expansion in emerging markets?
2. Do you believe Campbell’s is using a multicountry strategic approach or a global strategic approach? Fully explain your reasoning.
Part D

The questions in Part D refer to the material discussed in Lesson 8 of this course.

To round-out your understanding of the strategic management process, this lesson applied the concepts to entrepreneurial ventures and small businesses, as well as not-for-profit organizations. Demonstrate your knowledge of entrepreneurial ventures and small businesses by responding to the following:

1. Describe the characteristics of an entrepreneurial venture and a small business.
2. Why are these types of organizations important?
3. Describe the overall approach to the strategic planning process in entrepreneurial ventures and small businesses.
4. Explain the advantages and disadvantages of strategic planning with entrepreneurial ventures and small businesses.

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