STRATEGIC MANAGEMENT
To analyse a business policy or strategic management topic, to carry out individual research or evaluation of an organization.
There are a number of ways you might carry out this assignment: here are a few ideas:
• Use a theoretical model to reflect upon the reality (practice) of a situation. Use theory to predict the outcomes of practice. Use practice to reflect upon / modify theory;
• Compare theory and practice: Does M.E. Porter’s (1985) model of competition support the experience of practitioners? i.e. use a practical example /case / issue to reflect on Porter’s model(s) and examine success and / or failure.
• A case study approach: Is Steve Ballmer, C.E.O. managing Microsoft as effectively as he might? i.e. do an analysis of Microsoft’s performance in relation to declared (or undeclared) strategy and the efficacy of his strategy.
• A recovery plan: My advice to the Chief Executive Officer of the News Corporation is ……i.e. suggest a way forward for the organization in light of their debacle over the telephone “Hacking” scandal and their pursuit of organizational growth.
• A risk management strategy: My advice to British Petroleum’s Chief Executive Officer in light of their environmental disaster in the Gulf of Mexico.
These are merely examples of approaches you might take; thinking up your own ideas might be more productive and fun.
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