Strategic Plan Part 1: New Product or Service
Pick from one of the attached companies, and use the attached outline
Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final paper is due in Week 5. Cite your resources.
Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business’s vision, mission, and values, and determine your business model for this new division. Include the following:
•Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
•Describe how the division addresses customer needs and achieves competitive advantage.
•Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
•Explain how the vision, mission, and value of the new division align with the company’s mission and vision.
•Summarize how the vision, mission, and values guide the division’s strategic direction.
•Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.
Companies Companies
United States International
LKQ Corporation Ebara Corporation
Hess Corporation Achmea BV
Quintiles Transnational Corp. The Shizuoka Bank, Ltd.
World Fuel Services Corporation The Toronto-Dominion Bank
Waste Management, Inc. Veolia Environnement
Coca-Cola Enterprises, Inc. HellaKGaAHueck& Co.
The Southern Company Tingyi (Cayman Islands) Holding Corp.
Dairy Farmers of America, Inc. LVMH Moet Hennessy Louis Vuitton SA
BJ Services Company JS Group Corporation
Marsh & McLennan Companies, Inc. Technip
The Charles Schwab Corporation FUJIFILM Holdings Corporation
American Financial Group, Inc. Sharp Corporation
Brown-Forman Corporation Nippon Suisan Kaisha, Ltd.
Weyerhaeuser Company Reliance Communications Limited
Inergy, L.P. Gas Natural Fenosa
WESCO International, Inc. HCL Technologies Limited
NovelisInc Metso Corporation
AutoNation, Inc. CNP Assurances SA
AK Steel Holding Corporation Tata Consultancy Services Limited
The Pep Boys–Manny, Moe & Jack SvenskaCellulosaAktiebolaget
Exelon Corporation Bank of China Limited
McDonald’s Corporation Shoppers Drug Mart Corp
Holly Corporation Mitsubishi Heavy Industries, Ltd.
Coty Inc. West Japan Railway Company
The Pep Boys–Manny, Moe & Jack SvenskaCellulosaAktiebolaget
Emerson Electric Co. National Bank of Canada
Amgen, Inc. FLSmidth& Co A/S
Casey’s General Stores, Inc. UniCredit Group
Experian plc Fiserv, Inc.
Amkor Technology, Inc. Carso Global Telecom S.A.B. de C.V.
McDermott International, Inc. NTN Corporation