- Strategic Thinking
• You must identify the current strategy and bring evidence from your analysis of the trends and capabilities discuss whether or not the current strategy should change and why.
• You must bring in (and reference) evidence from a variety of quality sources and expert opinion to make your case.
• You do not need to repeat all the analysis from your research but you should present the key findings in your report.
• You should not attempt to design a new strategy for the firm – the aim is to assess the future relevance of the strategy in the light of industry developments including an assessment of the future usefulness and relevance of resources and capabilities.