Strategy of Facebook

Order Description

?STRUCTURE for a Full Strategic Appraisal of a Company:Introduction (100)

Part I – External analysis (500 words)

Part II – Internal analysis (500 words)

Part III – Description of Facebook’s current corporate and business strategy (200 words)

Part IV – Facebook’s Issues and challenges (100 words) Part V – The Selection of Strategic Options (400 words) Conclusions (200)

Reference ListOverview to state the purpose of the analyses

1.1 Macro-Environmental Analysis

Refer to PESTEL model (appendix?)

Discuss the main points

? How do these macro factors impact the industry you are analyzing and therefore your company?

1.2 Industry Analysis

Refer to Porter’s Five Forces of Competition model (appendix?)

Discuss it and draw conclusions about the attractiveness of the industry analysed.

? Remember to use the appropriate factors… and to conclude: Is the industry profitable or not??

1.3 Opportunities and Threats (Partial SWOT analysis) Derive them from 1.1 and 1.22.1 Analysis of FACEBOOK resources and competencies

2.1.1.Identification of the Resources & Competencies ?Refer to Value Chain model (appendix?)

2.1.2. Distinction between Threshold and Distinctive Resources & Competencies ?Refer to Competency framework

2.1.3. Appraisal of the Resources & Competencies ?Refer to the VRIO framework

? Draw conclusions: which resources and competencies are really contributing towards FACEBOOK sustainable competitive advantage?

2.2 Strengths and Weaknesses (Partial SWOT analysis)

Competencies and VRIO frameworks should show same results.4.1 FACEBOOK corporate strategy

Where does the company compete?

Refer to the three main corporate strategies that you know

4.2 FACEBOOK generic strategy

How does the company compete?

More instructions in the doc will be attached.