How does the study of language, including semiotics and rhetoric, inform understanding of public communication such as public relations and/or advertising. Give
examples as well as discussing theoretical knowledge.
Actually, you can choose one of the following 4 topics. I just prefer the 3rd and the 4th one, both of them need to be applied theoretical knowledges as required. I
will upload the lecture slides to you in order to let you know what we are learning.
Write an essay on one of the following topics.
1.
Briefly outline a public communication problem (e.g. a real situation or a hypothetical example)
and discuss how the seven traditions of communication research and scholarship examined in
this subject can inform practice, and the describe the perspectives and insights that they each
offer.
2.
Public relations and advertising are often accused of being manipulative, propagandistic and deceitful. How would you defend PR and/or advertising against such
allegations based on
theories and models of practice that you have learned?
3.
Discuss links between the critical and sociocultural traditions of communication research and
scholarship and how these two approaches are quite different to the sociopsychological
tradition. Discuss the theoretical differences and give examples of applications in practice that that
illustrate your points.
4.
How does the study of language, including semiotics and rhetoric, inform understanding of
public communication such as public relations and/or advertising. Give examples as well as
discussing theoretical knowledge.
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