Task
This assignment is in report format in two parts each worth approx. 50%:
a) Investigation and analysis (50%)
Individually, choose a branded mobile phone network provider (concentrating on the network service provision). Investigate and evaluate the marketing strategy of the producer/owner using contemporary marketing tools and techniques. You may however illuminate your suggestions using examples from other companies or organizations.
You can demonstrate the effectiveness of the reported policies for the chosen company by giving performance data measured against the competition in the market (e.g. market share, sales, profitability, etc.).
b) Recommendations (50%)
Your remit is to put forward your own suggestions covering changes in marketing strategy that will improve the future performance of the brand for the benefit of the parent company and its stakeholders.
These suggestions should be your own ideas but may include marketing tactics and strategies used by other successful organisations or companies preferably from different industry sectors. You will put these suggestions forward in a written report.
Please do not just restate the strategies used by your chosen firm but outline your own ideas for improved performance.
N.B. The report should include data from published sources e.g. company reports, articles and market/marketing information from electronic and hard copy sources including reference/text books journals, newspapers, magazines. When these are incorporated they should be fully referenced using the Harvard referencing system.
This is an individual piece of work. The work must be original (Data gained from published sources and referenced is exempted) – if there is evidence of any work that is not wholly attributable to you, the University’s policy on Cheating, Collusion and Plagiarism will be applied. Please read all instructions and information carefully.
c) Structure:
1. Summary, 1 page. (Three paragraph: introduction / analysis / recommendation) Lecturer said: this must be done after all the assessment done.
2. Introduction of four paragraph ( small paragraph: how you will going to carry out your analysis and the rest is usual introduction)
3. Analysis (and need to include analysing tools such as; SWOT. And Rescue Chain for the internal analysis.) External analysis, STP analysis.
4. Recommendation
5. Conclusion
6. References (at least 20) appreciable if more than 20.
7. Appendix
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