The antecedents and consequences of corporate image of financial institution in Thailand

The antecedents and consequences of corporate image of financial institution in Thailand

There are 3 parts that need to be finished since i already done chapter 1-3 and collected online questionnaires with 323 bank consumer in Thailand to investigate their perception towards banks in Thailand in term of corporate image perspective. I’ll be uploading questionnaires and my writing for you as soon as possible.

1) Finding analysis : Descriptive statistic from survey like demographic, responsive, mean, SD etc., and reporting all the result from collected data to answer research objectives and hypothesis

Technique : frequency, reliability, correlation (to test whether there’s relationship of hypothesis), multiple regression to report the most significant factor that affect the formation of corporate image and also report the significant level of image on brand attitude and intention to use (consumer’s behaviour)

2) Discussion part :
review chapter 2 to see what other say
if similar then confirm the result if not then because of what? give the justification.
-Intro
– discussion of finding and implication
– reflective : compare our result with literature
– summary

3) conclusion : introduction, research contribution, managerial implication, future research recommendation

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