The Apple brand
Visit a store for the Apple brand. How is value defined in marketing? What is its relationship to customer satisfaction and loyalty? Based on your visit, how does Apple create value for its customers? Are they effective – justify. What customer relationship strategies did you observe? Tip. In Google scholar search “apple brand” for some interesting and useful journal articles associated with this. You will need to define and discuss each of the concepts and the 7 P’s before you apply your example of the Apple brand.
Requirements: define all marketing concepts raised in the topic question. These include value, satisfactions, CRM (customer, relation, management).
Even from other shop buy apple product eg. Jb-hifi,
Its about apple brand not about ipad and iphone. Its about service experience.
Essay format!
1. defineing marketing
2. value and exchange process
3. the 7p’s and value creation(product, price, promotion, process, physical evidence, people, place)
4. customers are the focal point
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂